Less than five years ago, social media for law firms was largely seen as unnecessary. In today’s ever-changing technological age, it can be overwhelming to keep up with current trends. Many of us would definitely agree to turn the clock back to the good old days when lawyer advertising was prohibited before Bates v. State Bar of Arizona1 in 1977. You must have a successful marketing strategy if you expect to compete with other attorneys in your target area. Quality content brings visitors to your website and transforms them into new business for your firm. However, with a few simple tips and a little knowledge of SEO, your law firm too can do the same kinds of marketing as a larger firm with the resources required to keep an in-house marketing department. Social media, in general, was seen as a “time-wasting communication tool” only some professional industries took advantage of.
In preparing the plan you need to be clear about your ideal law practice; what percent of money do you expect and what percent of your time you want to devote to each practice area. With that in mind, it’s not surprising that exhibiting at industry trade shows and association meetings rest near the top of my firm’s list of most effective forms of marketing. Despite what some marketing firms may have you believe, search engine optimization has more to do with logistics than with technical expertise.